Marbella is hosting an innovative event in February 2026 designed to connect digital marketing, e-commerce, CRM, customer experience, data and AI professionals with suppliers. Held at the town’s main conference center – the Palacio de Congresos Marbella, you’ll find a wide range of specialist companies exhibiting their products and services. But they also set up one-to-one meetings, between decision-makers and suppliers on the stands throughout the day. That means no more aimless wandering around and more effective communication and connections.
It’s great to see Marbella hosting this, as it grows into a powerful destination for conferences and events. The Palacio de Congresos recently hosted a wellbeing and health conference, a cybersecurity meeting, an events organizers conference and a conference for surgeons, and will also be home to a wedding show next year. This is a growth sector for Marbella, to boost visitor numbers outside the traditional peak season.
Let’s dive a little deeper into this interesting event.
What is the Ecommerce, CX & AI Meetings Fair?
The E-Commerce, CX & AI Meetings Fair is a business-focused event designed to connect decision-makers with innovative solutions in digital commerce, customer experience, and AI. It is taking place from the 3rd to the 5th of February 2026 in Marbella’s Conference Centre.
This is not your typical trade show! It brings together senior executives, marketing directors, e-commerce managers and CX professionals from across Europe in Marbella, for a highly curated networking experience. Unlike traditional expos, this fair is built around 15-minute one-to-one meetings between solution providers and verified decision-makers. Each meeting is pre-arranged to ensure that participants are genuinely interested in exploring new technologies and services.
The event merges several specialized trade shows—CRM Marketing, E-retail, and E-commerce Meetings—into one comprehensive platform. This makes it a unique showcase for digital marketing, customer experience strategies, data-driven insights, and AI-powered tools. Exhibitors range from CRM and analytics providers to e-commerce platforms and customer journey specialists; all focused on helping businesses accelerate their digital transformation.
What sets the fair apart is its 100% business-oriented format. Instead of casual networking, attendees engage in targeted conversations that often lead to concrete partnerships and deals. With more than 130 top-level decision-makers expected, the fair creates a dynamic environment where innovation meets opportunity.
For companies looking to expand their digital capabilities, improve customer engagement, or leverage AI in commerce, the E-Commerce & CX Meetings fair offers a strategic hub to discover solutions and build lasting collaborations. It’s where the future of digital business is shaped—one meeting at a time.
Who would benefit from attending the E-commerce, CX & AI Meetings fair?
The E-commerce, CX & AI Meetings fair is designed to create real business opportunities, so the people who benefit most are those directly involved in shaping digital commerce and customer experience strategies.
This includes –
- Senior Decision-Makers looking for innovative solutions to stay competitive.
- Marketing & E-commerce Directors and professionals who are responsible for online sales, digital marketing, and customer acquisition who want to discover new tools and strategies.
- Customer Experience (CX) Managers who want to improve customer journeys, loyalty, and satisfaction through AI-driven personalization and CRM solutions.
- Companies offering AI, analytics, CRM, and e-commerce platforms
- Retail & E-retail Executives seeking to optimize omnichannel strategies, logistics, and digital engagement.
- Specialists in digital transformation, UX, or marketing automation who want to connect with potential clients.
If you’re in one of these roles and would be interested in attending, read on for how to get your ticket.
How to participate in the Ecommerce & CX Meetings fair in Marbella?
This event isn’t open to the general public in the same way as most exhibitions and fairs. However, if you are a decision-maker within a company who is interested in this technology, or a solution provider in the fields of AI, CRM, analytics, digital marketing or e-commerce you can apply to attend for free.
It’s important to note that you will be pre-screened to ensure that you have active projects and genuine interest in adopting new solutions. This may seem tough, but having the right people there is crucial to the success of their format.
If you feel that you would be a good fit for the event, go to the website and click on the Visitor Accreditation button to apply for your place. Attendees who are accepted can attend free of charge.
Businesses can also apply to be exhibitors and costs apply, depending on stand size and package. Contact the organizers to find out if there are stands available and discuss the options. Call them on +33 (0)1 41 18 60 58 or email contact@e-commerce-cx-one-to-one-meetings.es to get in touch.
Where stay in Marbella near to Conference Center
The Palacio de Congresos is located in central Marbella. It’s about a 15-minute walk west from the Old Town, along the main high street to the Conference Centre. It’s close to the seafront promenade, and just opposite El Corte Ingles and the Copper Tower.
Staying in a holiday rental in Marbella Old Town is a good location if you’re attending the conference, as it’s in the heart of the action, yet still walking distance to the conference center. It also gives you a feeling of the history and culture of the area during your stay. Everything is so close that you could probably avoid hiring a car!
The other option is to head slightly further out of town and base yourself in a holiday rental on the Golden Mile. This is a good option if you want to enjoy the nightlife and the restaurants at the Puente Romano, and be closer to Puerto Banus.
