Vacation Marbella’s unwavering dedication to excellence has propelled it to the forefront of the vacation rental industry in Spain, setting a new standard for others to follow.
Real Estate Marketing
Promoting your holiday rental on Vacation Marbella
VACATION MARBELLA, THE "LOCAL AIRBNB" OF MARBELLA, THE LARGEST PROPERTY MANAGEMENT IN YOUR TOWN
The best marketing for luxury holiday rentals in Marbella
Nº1
Ranked website in Marbella.
For holidays rentals on Google.
61%
Directly reservations on our website.
Hence the nickname “Local Airbnb in Marbella”
102K+
Hosting guests since 2015.
Coming from more than 100 different countries.
100+
Managed properties throughout Marbella.
Which allows us to adapt to different audiences.
Vacation Marbella, Spain’s premier luxury holiday rental agency, has risen to the pinnacle of success, earning the distinction of being the best by its peers and dominating the short rental industry in Marbella since 2015 with exponential growth year after year. We have a forward-thinking marketing strategy that embraces innovation, reinvention, and a strong commitment to building a positive brand image.
We develop strategies aimed at increasing occupancy and optimizing the performance of each of our properties. Our team of professionals works together to highlight the unique characteristics of each accommodation, creating campaigns adapted to the specific needs of each property, in order to get the most out of the property at all times.
It is essential to understand the importance of our marketing strategies. Firstly, your property gains greater visibility in a saturated market, standing out from the competition. An effective presence in the market increases the chances that your property will be the first choice for travelers. Second, good marketing improves customer perception. When they see high-quality images, detailed descriptions, and positive testimonials, they have more confidence in the reservation and are willing to pay more for a superior experience. Additionally, by having a solid marketing strategy, bookings increase. Greater visibility leads to greater interest and ultimately more bookings, ensuring a steady stream of revenue.
A property with a proper marketing strategy not only gets more bookings, but can also set more competitive prices, leading to higher returns on the home in the long run. Investing in marketing for your vacation rental property is not only beneficial, but essential to ensure its success and profitability in the competitive world of luxury rentals.
Our marketing strategy for your property
To adapt to the ever-evolving short letting industry, Vacation Marbella has assembled a team of 30 top-notch professionals who are experts in their respective fields. The in-house marketing team is dedicated to perfecting the strategies and staying ahead of the competition, providing high-quality services tailored to each property listed with us. With unparalleled experience and expertise, we drastically reduce content production time while ensuring exceptional quality.
At Vacation Marbella, we modernize traditional marketing strategies and customize our services for each property, delivering high-quality results that surpass expectations. We aim to redefine holiday rental marketing and provide a foundation for success by offering homeowners and real estate investors top-notch services that promote their properties with a stamp of excellence.
Here, you can find more information on our tailor-made marketing strategies curated for each property:
Offline and online visibility
OFFLINE: BILLBOARDS IN MAIN LOCATIONS IN MARBELLA
At Vacation Marbella, we strategically place our billboards around busy spots, such as roundabouts and main locations, to catch the attention of passers-by. These signs prominently showcase our company’s contact details, making it convenient for those interested in renting their property in a specific area, to reach out to us.
Our billboards are highly impactful, especially on villas or plots with ample space, as they provide potential clients with additional information and create a sense of significance. We understand the importance of effective signage in attracting potential landlords and showcasing the value of our properties in Marbella.
SEO: TOP POSITIONING IN GOOGLE
Vacation Marbella stands out in Marbella’s holiday rental industry with its exceptional SEO (Search Engine Optimization) performance. Vacation Marbella has been working for more than three years with a leading digital marketing agency in Spain which work with some of the blue cheaps companies listed in Spain´s stock market, with an impressive portfolio of clients, including Santander Bank, El Corte Ingles, NH Hotels and Barcelo Hotel Group in our hospitality industry.
With cutting-edge SEO strategies and techniques, we have established a powerful online visibility, allowing it to rank our website in the first positions on the search engine results and attract a broad audience of travelers seeking vacation rentals in Marbella.
GOOGLE ADS CAMPAIGN IN MORE THAN 25 COUNTRIES
Vacation Marbella attaches significant importance to its SEM (Search Engine Marketing) with a continuous year-round effort to promote our website through Pay-per-click. We work with digital marketing experts who constantly optimize our online presence and effectively leverage our Google or Bing ads in 25 targeted countries globally.
Since, we have had significant success in generating and driving qualified traffic to our website, converting lookers into bookers, and reaching outstanding results of 82% occupancy in February 2023, in the middle of the low season in Marbella.
INSTAGRAM / FACEBOOK ADS IN MORE THAN 25 COUNTRIES
We utilize online advertising to broaden our reach, increase traffic to our listings, and attract new potential clients, and Meta ads are another piece of the puzzle. With more than 2.9 Billion active users, we can reach a broad audience of potential customers actively searching for vacation rentals in Marbella.
To be competitive, we work with experts in the industry who refine our strategy to target our most typical buyer persona (the most common client with similar wants and needs) located in key markets.
Our ads campaigns incorporate content such as narrative, infographic, corporate, and lifestyle videos. We use more visually engaging content to captivate our audience and attract a different demographic.
Instagram has become an essential component of modern vacation rental marketing, and we have harnessed its power to connect with a global audience and showcase our exclusive and luxury properties. Through strategic and innovative use of Instagram, we are able to reach thousands of people daily, with our custom-made strategies (Reels, carousels, stories etc.) and by leveraging the power of user-generated content, reaching hundreds of thousands of viewers worldwide.
With the effective use of Instagram, we can amplify our marketing efforts, enhance our brand visibility, gain authority in our market and city, and engage with a global audience of Marbella enthusiasts.
Facebook is a widely popular social media platform with billions of active users, providing a massive audience to reach out to. By having a strong presence on Facebook, Vacation Marbella has increased its brand visibility, engaging with potential future clients, and building a community of loyal followers.
As a luxury vacation rental agency, we have leveraged the power of Facebook as a social media platform to showcase our listings and demonstrate our expertise.
Vacation Marbella has been harnessing the power of video since 2017 through our YouTube channel. We are leveraging the power of YouTube to showcase our properties in a different and more intuitive way to our customers.
With hundreds of thousands of views in our last top-notch properties, our presence on YouTube is steadily growing, enhancing our online recognition. Our strategic branding strategies ensure that each property receives comprehensive coverage, leading to increases potential reservations. Through our YouTube channel, we aim to provide unparalleled visibility, taking advantage of the last features available like YouTube shorts, and promoting our properties to a different audience than other social media to solidify our position as a leader in the luxury vacation rental market in Marbella
Instagram has become an essential component of modern vacation rental marketing, and we have harnessed its power to connect with a global audience and showcase our exclusive and luxury properties. Through strategic and innovative use of Instagram, we are able to reach thousands of people daily, with our custom-made strategies (Reels, carousels, stories etc.) and by leveraging the power of user-generated content, reaching hundreds of thousands of viewers worldwide.
With the effective use of Instagram, we can amplify our marketing efforts, enhance our brand visibility, gain authority in our market and city, and engage with a global audience of Marbella enthusiasts.
Facebook is a widely popular social media platform with billions of active users, providing a massive audience to reach out to. By having a strong presence on Facebook, Vacation Marbella has increased its brand visibility, engaging with potential future clients, and building a community of loyal followers.
As a luxury vacation rental agency, we have leveraged the power of Facebook as a social media platform to showcase our listings and demonstrate our expertise.
Vacation Marbella has been harnessing the power of video since 2017 through our YouTube channel. We are leveraging the power of YouTube to showcase our properties in a different and more intuitive way to our customers.
With hundreds of thousands of views in our last top-notch properties, our presence on YouTube is steadily growing, enhancing our online recognition. Our strategic branding strategies ensure that each property receives comprehensive coverage, leading to increases potential reservations. Through our YouTube channel, we aim to provide unparalleled visibility, taking advantage of the last features available like YouTube shorts, and promoting our properties to a different audience than other social media to solidify our position as a leader in the luxury vacation rental market in Marbella
Highlight your property with professional videos and photos
BEST BRANDING
At Vacation Marbella, we understand that every property is one-of-a-kind, and that’s why we invest the time and effort to craft bespoke branding for each one. Our team of skilled branding experts works closely in-house to create a unique brand identity that perfectly captures the essence of the home and sets it apart from the competition.
From meticulously designed logos and miniatures or specific designs to thoughtfully crafted brand names and concepts, our personalized branding is tailored to resonate with the target audience looking for the property, ensuring a cohesive and impactful brand presence that helps our clients stand out.
INTERIOR DESIGN
Partnering with a professional interior design company ensures that your property in Marbella stands out from the competition and delivers an unparalleled experience to its guests. Vacation Marbella is a renowned specialist in creating a project plan, and making a list of everything you will need for your property.
Our experienced interior design team works closely with property owners to curate bespoke design solutions tailored to their unique style preferences and the property’s characteristics. They will nail the balance between products that look good, hold up over time, and are reasonably priced.
The result is a stunning living space, not only enhancing the property’s visual appeal but also elevating its overall price per night while making it more attractive to potential guests or buyers.
BEST PHOTOS AND DRONE PHOTOS
Our skilled in-house real estate photographer utilizes their expertise and state-of-the-art techniques to create a breathtaking portfolio of high-quality photos for every property. Each photo, whether taken during daylight or nightlife, is meticulously crafted to highlight the property’s unique features and showcase it in the most favorable light. In addition, our photographer employs cutting-edge filming techniques, such as capturing drone shots, to offer a comprehensive visual representation of the property from various angles, providing potential buyers with an immersive and captivating viewing experience.
Our photos are resized, selected, carefully ordered, and adapted to every listing channel, displaying them in the right dimension in web or responsive format to appear in the most catchy way for the website visitors.
HIGH QUALITY PROPERTY VIDEO PRESENTATION, IT WILL BE A BIG BOOST TO CONVERT RESERVATIONS, BECAUSE AIRBNB, BOOKING.COM, EXPEDIA, DO NOT ALLOW VIDEO.
We go the extra mile for each property to provide a customized and personalized approach. While many listing channels such as Airbnb, Booking, or Expedia do not allow videos, our custom-crafted videos offer a unique advantage in making your property stand out and leave a lasting impression on potential guests. This immersive experience can boost booking conversion, as guests can visualize themselves in the property and get a real sense of its ambiance and appeal.
At Vacation Marbella, we leverage our expertise in vacation rental marketing to create captivating video presentations that bring your property to life. We aim to showcase its unique features, highlight its lifestyle appeal, and reach a global audience to attract attention from far and wide.
Content strategies
BLOG AND LIFESTYLE CONTENT
If you search for specific content about Marbella and its panel of activities, chances are high that you will visit our website. At Vacation Marbella, we pride ourselves on not only providing exceptional holiday rentals but also offering engaging and informative blog and lifestyle content. Our expert writers carefully curate weekly articles centered around targeted keywords selected before.
We cover different topics related to the Marbella lifestyle, including the best restaurants, trendy areas, golf courses, wellness activities, gyms, and more. Our blog also delves into hot topics in Spain, such as the rising trend of digital nomads moving to Spain and highlights new restaurant openings and events. Our aim is to provide valuable insights and insider tips that enhance our guests’ experience, making their stay in Marbella unforgettable.
ONLINE REPUTATION: +4.500 REVIEWS FROM PREVIOUS GUESTS
Our online reputation speaks for itself. With over 4500 reviews across various platforms (Google, Facebook, Trustpilot, Airbnb, Booking.com, etc…), our satisfied customers have consistently praised our commitment to excellence. We take pride in delivering exceptional services to our guests, ensuring their experience is nothing short of outstanding.
In today’s digital age, online reviews are a significant factor that potential customers consider when making travel decisions. With thousands of positive reviews from our happy guests, our online reputation serves as a powerful marketing tool, instilling trust and confidence in prospective customers. Positive reviews and testimonials help establish our credibility and differentiate us from the competition, encouraging potential guests to choose Vacation Marbella for their next vacation and book our services direct.
TODAY, WE HAVE COLLECTED
More than 3,000 reviews on Airbnb with an average score of 4.6 over 5*
More than 950 reviews on Booking.com with an average score of 8.9/10
642 reviews on Google with an average score of 4.6 over 5*
294 reviews on Facebook with an average score of 4.6 over 5*
294 reviews on Trustpilot with an average score of 4.7 over 5*
CRM and AI for enhanced marketing and revenue
CRM: CUSTOMER RELATIONSHIP MANAGEMENT
Software tool that helps businesses manage their interactions and relationships with customers and potential leads.
At Vacation Marbella, our utilization of CRMs is two-fold:
- We use a software tool serving as a centralized system for storing and organizing customer data, such as contact information, reservation history, property history, and more.
- We use a WhatsApp CRM to facilitate contact with the client and fasten our communication pre, during, and post-stay.
ARTIFICIAL INTELLIGENCE REVENUE MANAGEMENT IN OUR PRICING STRATEGY
Billions of data points go into determining the nightly price for each home and it is one of the great keys to our business. It squeezes the maximum performance of property by charging the most expensive price possible per night and the longest length of stay, not only earning as much as possible but also saving on operational cost by lengthening the duration of each stay. With rates customized to meet market demand, and tailored to factors like weather and local events, homeowners simply make more with us.
In fact, homeowners who switch to Vacation Marbella from another vacation rental manager earn an average of 20% more per year.
WHATSAPP MARKETING
We understand the importance of diversifying our marketing strategy to reach and effectively engage with our guests. In addition to our email marketing efforts, we also utilize WhatsApp marketing to connect with our guests. With a comprehensive database of 16,000 phone numbers collected from various platforms and through StayFi, we can leverage the power of WhatsApp to send timely messages, promotions, and content to our valued guests. WhatsApp marketing allows us to have a faster approach when communicating with our guests, ensuring that our messages are seen and responded to promptly.
This multi-channel approach helps us to stay connected with our guests and provide them with a seamless and convenient experience, enhancing guest satisfaction and fostering guest loyalty. Our WhatsApp marketing strategy is an integral part of our overall marketing efforts, ensuring that our messages and promotions are delivered and well received by our guests.
EMAIL MARKETING: DATA BASE WITH MORE THAN 30.000 PREVIOUS GUESTS
At Vacation Marbella, we take our email marketing strategy seriously. With a robust database of 30,000 emails collected over time, we are constantly nurturing our database and generating new leads by utilizing cutting-edge marketing tools such as StayFi to collect phone numbers and emails, not only from the person who made the booking but from each guest within the property.
This enables us to stay connected with our valued guests and keep them informed about our latest properties, special offers, and events happening in town through our monthly newsletter.
Our email marketing efforts aim to foster strong relationships with our guests, encourage repeat bookings, and provide valuable information to enhance their experience in Marbella. By keeping our clients updated and engaged, our email marketing strategy plays a pivotal role in driving guest loyalty, generating returning bookings, and fostering a sense of community among our clients.
Why rent out my property with Vacation Marbella?
Homeowners with Vacation Marbella get 20% more profit per year.
We are the largest Property Management company in Marbella, hosting more than 17.000 guests a year. Data provided by www.airdna.co (worldwide most important data company in the holiday rentals industry).
Own booking platform, we are unique on this because +60% of our bookings come directly without paying any commission or any third party involved, this is the secret sauce because we make more money than any other company.
The latest technology, Vacation Marbella has integrated a new Software of Revenue Management based on Artificial Intelligence. Billions of data points go into determining the nightly price for each home and it is one of the great keys to our business. It squeezes the maximum performance of property by charging the most expensive price possible per night and the longest length of stay, not only earning as much as possible but also saving on operational cost by lengthening the duration of each stay. With rates customized to meet market demand, and tailored to factors like weather and local events, homeowners simply make more with us.
More benefits, less hassle & Exceptional care for your property, when you hire Vacation Marbella, you are hiring a professional team dedicated exclusively to marketing and managing your property, taking maximum care of your investment, and obtaining for you benefits higher than you ever thought possible.
Better Damage protection: We ask to guests for Passport, refundable deposit and credit cards, also we have an insurance (civil liability) which covers +1.000.000€.
Renting your luxury property/villa with us will be your best option in Marbella.
Do you want us to manage your property?
SEND US SOME DETAILS OF YOUR PROPERTY AND START WORKING WITH US
If you would like to find out more about our property management service here in Marbella, please contact us. We offer a free consultation for prospective properties, to help you understand what we could do for you. We look forward to hearing more about your property.